Empowering Brands to Become Their Own Publishers
At Baroes, we transform brands into editorial leaders. Through the power of brand publishing, we help companies take control of their communication, crafting high-quality content that informs, engages, and builds trust with their audience.
Our publishing strategies integrate editorial excellence with business goals, creating sustainable results for brands that seek to lead their industries.
Real engagement, sustainable results.
Talk to us
Reach out to us for more information about how we can support your brand publishing needs.
Get in TouchOur Approach
Editorial Excellence Meets Business Strategy
We approach brand communication from an editorial perspective. By treating your brand as a publisher, we ensure your message is always relevant, consistent, and aligned with your audience’s interests.
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Ownership of Key Topics
Define and lead discussions that matter to your audience. -
Consistent, High-Quality Content
Develop and maintain a publishing rhythm that reflects your brand's authority. -
Comprehensive Distribution
Ensure your content reaches the right people, through the right channels, at the right time. -
Proprietary Data & Insights
Leverage exclusive data to continually refine your editorial strategy. -
Digital Real Estate
Proprietary digital platforms are key to brand publishing. Ensure full control over UX, SEO and performance to deliver real engagement across all channels.
Our Impact
We believe in long-term editorial engagement—building genuine relationships between brands and their audiences.
By adopting a publishing mindset, we position your brand as a trusted source of information, creating sustained value and influence in your sector.
About Baroes
Founded in 2017, Baroes is a leader in Brand Publishing, working with globally significant brands like Vale and Itaú, two of the largest companies in Brazil, FDC, a top 10 global business school, and Cooxupé, the world's largest coffee trader.
Baroes offers a complete solution that includes governance, planning, technology development, and editorial excellence in content creation and distribution.
Baroes has executives in
Rio, Sao Paulo and Montreal
Most of the digital properties developed by Baroes are ranked among the top 5 primary sources of information in their sectors.
Editorial Expertise
At Baroes, we treat each brand as its own publishing house. With our deep expertise in editorial content creation, distribution, and audience development, we help companies build enduring editorial platforms that foster trust, credibility, and meaningful connections with their audience.
Build Trust
Establish themselves as trusted sources of valuable information, fostering long-term relationships with their audience.
Long-Term Editorial Culture
Successful brand publishing requires a shift in mindset. It’s not just about one-off campaigns; it’s about building a culture of continuous content creation that aligns with the brand’s business goals and grows with its audience over time.
Boost Brand Loyalty
Position the brand as an essential resource, driving customer loyalty and advocacy.
Drive Engagement
Engage their audience with content that speaks to their needs, interests, and challenges.
Enhance Reputation
Through consistent thought leadership, brands can enhance their reputation within the market and become go-to authorities in their industries.
Let’s Collaborate
Looking to establish your brand as an editorial leader? Get in touch with us to explore how we can help you develop a brand publishing strategy that positions you as a trusted source of knowledge.