sonharemorar.mrv.com.br/
MRV's lively and inspiring platform, with practical solutions for a variety of home-related issues.
Explore
of returning users in 2024
Released in September 2021
Average engagement time in 2024
organic reach in 2024
The project
Sonhar&Morar is an MRV platform focused on providing practical solutions for a wide range of home-related issues, from decorating tips to financial organization, supporting users through every step of the way to owning their own home.
“The goal is not only to inform, but also to inspire and educate the public on relevant topics, showing that the company can be an agent of social transformation and not just a real estate developer.”
Walter Romano
Brand Publishing Manager at MRV&CO
Buying an Apartment
Editorial content that directly influences the home buying journey, such as the use of FGTS, required documentation, and financing rules.
Inspiration
Inspiring content with the latest decorating trends
Integration with social networks
Social media campaigns like "Tour pelo Apê" are amplified at the Hub
First-party data
Legitimate user data collected during the browsing journey
Cases
Let’s Collaborate
Looking to establish your brand as an editorial leader? Get in touch with us to explore how we can help you develop a brand publishing strategy that positions you as a trusted source of knowledge.