panoramacrypto.transfero.com
Transfero portal with information about the digital assets market.
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accumulated users
Released in January 2019
Average reading time per article
engagement rate
The project
PanoramaCrypto is a Transfero initiative that provides news, analysis, and educational content about the world of cryptocurrencies and blockchain, helping investors and enthusiasts stay informed about the market.
“Brand publishing has effectively transformed us into an educational brand, in a market we strongly believe in. It also helped us identify our audience clusters, allowing us to extrapolate this data to inform decision-making about the direction of our business.”
Guilherme Murtinho
CMO of Transfero
Longevity
Launched in 2018, the strategy consolidated Transfero Group as one of the leading publishers and educators in crypto assets.
Differentiation
Differentiation strategy in a red ocean, where the crypto market was viewed with suspicion by society.
Editorial diplomacy
Brings together the voices of strategic partners in the B2B market
Multi-language
Global positioning, with Portuguese and English versions
Cases
Let’s Collaborate
Looking to establish your brand as an editorial leader? Get in touch with us to explore how we can help you develop a brand publishing strategy that positions you as a trusted source of knowledge.